Identity designers play an important role in the branding of businesses large and small. A brand identity designer is responsible for the development and design of a brand’s visual language. This language includes but is not limited to typography, color palette, iconography, and other design elements that come together to create a unique and consistent visual style across all touchpoints. While the role of a brand identity designer has always been important, it has become even more so in recent years as businesses have come to understand the power of strong branding. In a world where consumers are bombarded with advertising messages from all sides, a well-designed and differentiated brand identity can be the difference between being noticed and being forgotten. The Role of A Brand Identity Designer The role of a brand identity designer has evolved significantly over the years. In the past, a brand identity designer was responsible for creating a visual representation of a company or p
Whiteboard explainer videos are becoming increasingly popular online, and for good reason. Not only do they provide an engaging way to introduce new products or services, but they can also help you sell your product or service to a wider audience. Here are 12 powerful benefits of whiteboard explainer videos that you should consider if you want to take advantage of this trend. What is a whiteboard explainer video? Whiteboard explainer videos are a type of video that uses whiteboards and other simple tools to demonstrate concepts. They are often used to teach people new information or to help them understand complex topics. There are many powerful benefits to using whiteboard explainer videos. First, they are easy to make. You can create them with just a camera and a few whiteboards. This means that they can be made cheaply and quickly. Second, they are easy to share. You can upload them to YouTube, Facebook, or other websites without worrying about copyright issues. This makes them per